There’s no need for shots in the dark any longer. Unlike traditional marketing, its digital counterpart gives you the capacity to spend your marketing budget intelligently. This is because you can get a precise correlation between the amount you spend and the new orders or customers you gain. In the long run, if you retain guaranteed digital marketing services, you can check your conversion rate to verify which particular leads are getting converted into actual revenue for your business.

Here are a few of the most important digital marketing metrics that you need to track.

Total Site Visits

This is the broad perspective number that you’d need to track and monitor long-term. Once you have this, you’ll have an approximation of the value of your campaigns and whether they are driving traffic or not.

Traffic by Sources or Channels

You can use this while sectioning the sources of your traffic to identify the sources that are over and underperforming in regard to your marketing campaigns as a whole. These can be broken up into channels like Organic/Search, Direct Visitors, Social Media, and Referrals.

Bounce Rate

Bounce rate indicates the amount of visitors who come to your site yet exit quickly before taking any significant action. In case you’re facing a high bounce rate, this could potentially signify that there are quite a number of glitches in your digital marketing endeavors.

Mobile Traffic

The dominance of mobile marketing cannot be overlooked, so it would be sheer negligence if you don’t track the metrics of your mobile visitors. It’s important to identify what percentage of your visitors are using mobiles to access your site, what browsers or devices are being used, what content is preferred, through which sources  are they coming.

Total Conversions

This measurement takes into account the quantity of anonymous site visitors who get converted into digital records in your marketing database or CRM when they perform actions like downloading an asset, buying products or retaining services or subscribing to a mailing list.

 Click Through Rates

When it comes to paid ad campaigns and email marketing it’s essential to measure click-through rates (CTR). If you’re running a PPC campaign, a higher than average CTR serves to exponentially lower your cost per click, whereas a lower than average score can make costs skyrocket.  

Cost Per Acquisition

There’s a difference between cost per acquisition (CPA) and cost per conversion, since CPA deals with revenue. The measurement comes into play as soon as a lead converts into a paying customer, the quintessential goal of marketing. CPA informs you about precisely how much of your marketing budget you’d need to pay out to drive someone to make a purchase.

Return on Investment (Real and Projected)

This ranks as the definitive measure of success for digital marketers. Your lead-to-close ratio kicks in at this point to ensure that you remain profitable. Say you spend $30 per lead and your closing rate is 25 percent, you would essentially be spending $120 to acquire a new customer.