When it comes to great design, merely throwing slick visuals or social media buttons into the mix does not cut it. In fact, a website’s design can only be considered great if it aligns with your predominating strategy.

A well-crafted website has much more than just visual appeal. It has the power to draw in visitors and guide potential consumers in their understanding of their business, product and brand by means of various indicators from text and visuals to interactions. For this reason, most businesses look for web designs where each element is in service of a pre-defined goal. Best web development company in USA offer a comprehensive web design process that considers both form and function of your website.

If you want to design, develop and launch a website that you can be proud of, here are some steps that you can count on.

Goal Identification: In this initial stage the web design team will work with you to define what goals your new website needs to realize. i.e., what the purpose for its existence is.

Scope Definition:  After you’ve defined your site’s goals, you need to outline the scope of the project. i.e., which specific features and web pages your site would need to reach your business’s goal and what the estimated timeline is for developing it.

Sitemap and Wireframe Creation: Armed with a clearly identified scope you can proceed to structure your sitemap and wireframe, determining how the features and content outlined in the scope will correlate.

Content Creation: Once you have the broad structure of the site, it’s time to start populating it with content for each individual page. The content would need to be optimized for search engine optimization (SEO), where each page concentrates focused on a single topic.

Visual Elements: So once you have the architecture of your site and your content all set, you can focus on the visuals of the site. This step is largely dependent on pre-defined branding of your business, yet it may be that your visual style needs to be defined from scratch.

Testing:  At this point, you most likely have clearly defined pages and have fixed on how these pages appear to your site visitors. What’s left now is to ensure that it all works. Using a blend of manual browsing of the site on multiple types of devices along with automated site crawlers will enable you to identify a range of things whether it’s merely broken links to complex UX challenges.

Launch: When you’ve reached the point where all elements are working in harmony, can then go ahead and plan and execute your site launch. At this juncture, you’d need to plan both the launch timing as well as communication plan— i.e., when do you plan on launching and what strategies will you employ to let the world know?