There’s no shortage of CMS software on the market currently, yet among them all Magento has gained the highest popularity. Big name brands such as Coca-Cola, Burger King, Samsung and Nike are taking advantage of the superiority of Magento to manage their online business. This open-source platform for eCommerce comes in two different versions— Enterprise and Community—to cater to businesses small and large. Several businesses hire dedicated Magento developers to upgrade their eCommerce platform. To get an idea of why Magento 2 is so popular, read on-

It Is Mobile Friendly

Magento 2’s responsive design allows the platform to be extremely mobile friendly no matter the device used. Thanks to its “mobile first” approach, the UI seamlessly adjusts to various screens and its themes are optimized to all resolutions and sizes.  Magento 2 has a touch-screen friendly admin panel. This renders the management of your Magento eCommerce store as simple as possible. Users will find your product catalogue easy to navigate, irrespective of the device or screen resolution they are used.

It Is Built Keeping Sales In Mind

Unlike most other CMS options Magento is unique, seeing as it was built specifically with eCommerce in mind. You will have access to a large number of many eCommerce related features dashboards, product bundling, shipping management, Inventory management, supply chain management, easy checkout process (the list can go on and on). It’s precisely all these versatile features that make Magento a successful eCommerce platform. Using its segmentation options you will be able to customize every shopper’s experience based on buying history and their cart. What’s more, users will enjoy personalized, relevant content.

It Is SEO Friendly

With Magento 2 you are ensured a thoroughly optimized website, packed with all the advanced SEO features you could want. This platform comes with a host of inbuilt SEO friendly features and functionalities for instance, meta descriptions, meta tags, optimized URLs, sitemaps, layered navigation, URL rewrites and several other SEO tools. Armed with these features you can hire dedicated Magento developers to raise your search engine rankings. Additionally, you can choose from several Magento extensions available to further enhance the SEO friendliness of your online store.

It Has Limitless Customization Options

The Magento 2 platform offers you with quick and simple installation of extensions, themes and tailored development to entirely align with your business needs. The platform is completely customizable and highly flexible.  According to your needs, you can opt for a one-step-checkout process and insert user-friendly features including quick view, incorporate foreign languages and currencies for global expansion, run multiple stores under a single platform, access ajax friendly designs and so on. 

Conclusion

Magento 2 offers a high level of customization and usability in comparison to almost all other platforms. A leading web development company would not only understand how to integrate custom designs, features and functionality, but also have insight into what it takes for your Magento website to succeed.