Digital Marketing Strategy- all businesses want one and all businesses need one.  Trying to attempt marketing without a digital marketing strategy in place will most likely not yield the results you are looking for. Instead of generating revenue, it may even lead to high expenses with little or no returns.

Any leading digital marketing company will work to come up with a strategy that outlines how you intend to achieve your marketing goals through the internet. To this end, we’ll take you through the 6 steps of a successful digital marketing strategy for your business.

Step 1: Determine your objectives

Great digital marketing strategies are meticulously researched and are designed on the basis of facts. Ask yourself whether your current marketing objective is to increase leads, awareness, or sales. While building your digital marketing strategy be sure to conduct an in-depth analysis of your prior efforts and figure out your position in the market, before setting realistic marketing objectives.

Step 2: Develop your marketing funnel

A marketing funnel is a strategy that allows you to define a series of stages to generate awareness and as a result, turn potential customers into actual buying customers. Most types of marketing funnels have 4 basic steps- Awareness, Consideration, Conversion, and Advocacy. The sales funnel becomes more and narrower as visitors proceed from one step to the next. The top of the funnel will have a high number of prospects and a lower number of buyers at the bottom.

Step 3: Define your audience

To narrow down on your target audience you would need to build your Buyer Persona. This is a representation of the characteristics that a potential customer of yours will most likely have. For this, you’d need to put yourself in your customers’ shoes. Success at digital marketing will come when you are able to interact with the people who are most likely to buy from you.

Step 4: Select your marketing channels

At this point, you would want to figure out what marketing channels you should be on. Essentially, you need to be marketing to your customers on whichever channel they might be. So, after listing out all of the marketing channels frequented by your target customers, begin prioritizing them on the basis of effectiveness.

Step 5: Create a content plan

During this stage, you will need to design customized marketing strategies for every platform that attracts your customers. Determine the types of content you need to accomplish your digital marketing goals for the platform you are on and offer value to your customers.

Step 6: Execute and analyze

At this stage, you would begin to launch marketing campaigns on your chosen platforms, with the messaging strategy you’ve devised, using the customized content you’ve developed. But be assured that this is not a case for ‘set it and forget it’. You need to continuously monitor digital marketing strategy- measure the results and tweak it accordingly.

As businesses find it overwhelming to tackle digital marketing strategies on their own they often opt for affordable digital marketing services that transform their online presence and convert their leads into high volume sales.